Tourist office websites - not always transports of delight

In February 2006, we got together with trade paper Touristik Report to test the websites of 20 of the most important tourist offices for Germany as a source market.

On which sites does the mouse click instil wanderlust? Where do travellers find out all they need to know in order to opt for a specific destination? And on which sites does one not have to travel halfway around the world just to book a trip?

Result: the tourist offices of countries such as Austria, Switzerland, Britain or Croatia have made it into the internet age. Yet a lot still needs to be done.

“Quite obviously, some countries are still not taking the medium seriously enough. Many are not yet aware of the significance the internet already has in terms of brand communication, and of how massively this significance will grow in the coming years.”
(BlueMars managing director Frank Auth in an interview with Touristik Report)

Management Summary (pdf, 118 KB) Feature article from Touristik Report 5/2006 (pdf, 452 KB)