Simpler, nicer, better – please!

14 million users make T-Online one of Europe’s biggest internet providers and suppliers of internet telephony services. BlueMars developed a new, more convenient and more user-friendly version of the T-Online internet telephony service. Aim: to have a positive impact on existing customer perceptions (business/not for fun).

Solution

Thomas, Anna and Paul: the T-Online users.

Drawing on wide-ranging strategic basic research, BlueMars remodelled the client’s software architecture, haptics, usability and design, consistently deriving these from the newly defined life worlds and user personalities of the core target groups. Moreover, intuitive usability, logical user interface and clearly structured menu hierarchy significantly facilitate utilization of the new features and offerings.

Result

Success confirmed

BlueMars sets great store by measurable results. Qualitative market research confirmed that users commended the easy-to-grasp usability, found the design appealing, and make intensive use of the new functions. Customer perceptions: remarkably positive (easy-to-use/enjoyable). The digital momentum: intuitive usability, modern design, and sophisticated software architecture highlight the emotional value of the telephoning experience and enhance acceptance of the new functions.